The Emergence Of Fast Fashion: Everything You Should Know About Brands

We live in a world where fashion is more than just wearing clothes. In today’s world, fashion trends come and go like fleeting wishlists. And this thing always leaves us in pursuit of being trendy and feeling fashionable.


Just a few decades ago, fashion was a meticulously orchestrated symphony, with runway collections unveiled twice a year, leaving consumers to patiently wait for their turn to embrace the new looks. But then something extraordinary happened—fast fashion stormed onto the scene, forever changing the way we approach clothing and style.

Today, we'll be discussing the emergence of fast fashion and how devastating it is for our own future. Let’s not wait another second and know why we should start adopting sustainable living.


Fast Fashion: The Emergence And Formulation


Well, think about a world where there’s no such thing that we call trendy. A world where fashion is slow, new styles appear only once or twice a year. A world where there’s no peer pressure to wear trendy clothes. A world where you won’t feel ashamed of wearing the clothes of your choice rather than wearing what society accepts and finds trendy.


Don’t you think it would be great if you didn’t carry the burden of wearing branded and trendy clothes to please the world? All of this was common until the mid-20th century. And then came the brands that changed the meaning of fashion completely. Now you might question, What are those brands that changed the way we dress today and harm the environment immensely? Well, you might be surprised to know these are the most popular clothing brands today, named:-

  • ZARA

  • Forever 21

  • Victoria’s Secret

  • H&M


Let’s talk about these brands for a while before we begin to understand why clothing has changed. And what impact does fast fashion have on the world?



Zara, with its Spanish flair, is a pioneer in the fast fashion realm. Known for its runway-inspired designs and rapid production, Zara has a knack for capturing the essence of high fashion and delivering it to your local mall at an astonishing speed. You would be surprised to know that in a recent report, it was found that ZARA sells over 450 million pieces of cloth/ year. And launch more than 10,000 designs in a year.


2. Forever 21

Forever 21 is another fast-fashion brand that made the world aware of the concept of disposable fashion. Now you might question, What is disposable fashion? Simply put- clothes that are meant to be discarded after one or a few uses fall under disposable fashion.


3. Victoria’s Secret

Another popular and one of the most expensive fast fashion brands, Victoria’s Secret, uses unethical material. It uses leather, wool, and silk that are directly derived from animal skin and also harms the environment by producing waste and greenhouse gases.


4. H&M

Hennes & Mauritz, popularly known as H&M, is another globally popular brand. The brand does show how ethical and environmentally friendly they are. But, on the other hand, H&M is known for wasting the most amount of material that could be recycled.

Fast Fashion

The Reason Behind Its Growth

At the heart of fast fashion's appeal lies its ability to adapt, innovate, and recreate. The formula is simple yet potent:


1. Rapid Production:

Fast fashion brands have mastered the art of lightning-speed production. While traditional fashion houses take months to create a collection, fast fashion brands churn out new styles in weeks. Do you know how? Most fast fashion products are made in sweatshops, violating labor laws. This agility means that they can swiftly respond to emerging trends, allowing you to stay on the cutting edge of fashion.


2. Cheap Prices:

The most enchanting aspect of fast fashion is perhaps that it is cheap. By efficiently streamlining their production processes and sourcing materials economically, these brands can offer you trendy pieces at prices that won't leave your wallet gasping for air. It's fashion democracy in action. Before buying these low quality products from next time remember how rapidly they are produced by violating the labor laws, and would you really buy such low-quality and under-valued items?


3. High-Fashion Imitation:

Fast fashion brands possess an uncanny ability to mimic the latest haute couture designs, making you feel like you're wearing runway-worthy outfits without the extravagant price tag. This blend of high fashion aesthetics with mass-market accessibility has struck a chord with fashion-conscious consumers worldwide.


Fast fashion has shaken the fashion industry to its core, inviting everyone to partake in the excitement of ever-changing trends. Whether you're a fashionista on a budget or an eco-conscious consumer, the fast fashion revolution has undoubtedly left an indelible mark on your wardrobe choices.

Fast Fashion: The Dark Side

It can’t be denied that fast fashion does produce glamorous, eye-teasing, and cheap products. But is it necessary to wear something trendy and cheap that makes a labor force work for unethical hours? You know that fast fashion is all about looking good, but have you ever asked yourself, Do your clothes really have any value? Why haven’t you ever raised the question, Who made my clothes? These trendy and low-quality clothes come with a lot of unethical situations and practices, such as Dwij allows their customers to know who made their product. We let you know who made your product by giving you a card that tells you about it. You can learn about our artisans by visiting here.

Immense Wastage

The rapid cycle of fast fashion encourages a "wear it once and toss it" mentality. This creates a staggering amount of textile waste, contributing to our global environmental crisis.


Labor Exploitation

To maintain low production costs, some fast fashion brands outsource labor to countries with lax labor laws. This has led to allegations of worker exploitation and unsafe working conditions.

Ethical Dilemmas


The copying of high-end designs raises questions about intellectual property and ethical fashion practices. It challenges the industry to find a balance between inspiration and imitation.


In this era of style, where fashion is no longer a privilege but a right, let us embrace the beauty of self-expression through clothing while remaining ever-vigilant about the world we're shaping with each purchase. Ask yourself one simple question, Is there any problem wearing recycled clothes? You won’t get any logical explanation for avoiding sustainable fashion. Imagine yourself carrying a denim bag made from the jeans that were once gifted to you by your dad when you were just a kid.


The fast fashion revolution continues to evolve, and it's up to us to steer it toward a more sustainable and responsible future where fashion is not just fast but also fair and eco-friendly.


You may also like: Cost Per Use: Unlocking the Hidden Value of Sustainable Fashion

Back to blog