"I believe that a minimalist lifestyle is at the core of sustainability, and needs to become the new norm in society."
I am Soumya Kalluri. I am a Mechanical Engineer with a Masters in Commercial Vehicle Technology from Germany. The seed of the journey got planted when I was working with John Deere in Germany on the Life Cycle Assessment (Environmental Impact) of their harvesters/sprayers and realized that “nothing (waste) really goes away”.
I started deeply researching various environmental impacts of my lifestyle and started being mindful of my consumption. The stats on Fast Fashion shook me to the core and that is when I decided to stop being part of the problem and make upcycling a norm and not an exception.
The Origin and the meaning of dwij
Dwij” ( द्वि= Twice, ज = Born), a Mumbai-based social enterprise, means ‘second life’ in Sanskrit and has the vision to deliver an ethically made low waste upcycled product to every household.
We are a proud “upcycled in India” brand that believes in a people-centered and earth-centered approach. We rescue post-consumer jeans that would otherwise end up in a landfill or get incinerated, to make utility accessories such as bags, totes, handmade toys, handmade jewellery, home decor, etc.
In addition to this, we upcycle pre-consumer/post-industrial denim and recycled PET felt fabric too.
We choose each element carefully and maintain high hygiene standards to produce fresh-looking and long-lasting products.
We would like to be known for our quality and longevity of the products
Dwij's Philosophy
In a world drowning in excess, we're building a circular ecosystem where waste becomes wonder, where discarded becomes desired, and where every product we create contributes to a regenerative cycle rather than a destructive one. At dwij, post-consumer jeans and post-industrial denim waste become the foundation of our craft.
We honor the authentic character of naturally fadded texture that time and wear have already given our materials. No chemicals are used to create artificial washed effects.
True sustainability isn't just about what we make, it's about designing with intention for what happens when our products reach their natural end. Our design for disassembly philosophy means every stitch, every connection, every detail is chosen with recycling or upcycling in mind. When the time comes, materials can part ways cleanly, ready for their next chapter.
